Not just what’s ON the Menu…
September 2, 2010 1 Comment
Menus can say a lot about a Brand and contribute even more to the overall personality and dining experience. They have become much more than a vehicle for communicating the offering – they tell a bigger story about guest interaction, choice, sustainability and ever-changing fresh daily menus. Beyond that, they present their own personality – whether they are home-spun, casual, iconic, playful or loud… they create a unique experience. Here are some of my favs (menus and restaurants!)…
ABOVE: Menus from ForkHeartKnife (left) and Take the Cake (right), both in Cincinnati (and fabulous). These speak primarily to their daily culinary creations. The kraft paper and chalkboard materials also give them an old school deli/bistro feel.
ABOVE: Menus from Andaluca Restaurant (top, left – photo courtesy of jenniferyellow/flickr) in Seattle, farmerbrown (bottom, left – photo courtesy of ja-nel-a-di/flickr) in San Fransisco, and Hidden (right – photo courtesy of amenonine/flickr) in Vancouver all use paper in innovative and playful ways for the guest to interact with. The Hidden drink menu is a game, like the ‘fortune tellers’ of elementary school, where you play to find out what you’ll be drinking that evening. The farmerbrown menu goes a step beyond and uses an industrial metal cover and magnet to hold on daily specials.
ABOVE: West Egg in Atlanta goes with the fun, loud approach matching big graphics with big flavor! That Banana Bread French Toast is genius.
Eat. Drink. Be Graphic.