The Influence of Red

Interesting entry about color theory and its influence on judgement from Color Matters:

“As the world watche[d] the Olympics, it’s red that catches our eye. Not only [did] red make a permanent imprint on our brain as THE color (and presence) of China . . . but . . . now we can wonder if red may [contribute] to higher scores. In other words, “Are the judges under the influence of red?”

On August 15, 2008, German scientists released a study that found that “Competitors dressed in red are awarded more points than competitors dressed in blue, even when their performance is identical.” The research also found that red actually seems to intimidate players on opposite teams, instead of boosting the performance of athletes.”

Comments are closed.

%d bloggers like this: