May 27, 2011 1 Comment
One of the standout shops I encountered while visiting across the pond was Eleven Paris. Their store design is youthful and edgy with playful, bold details that mimic the brands clothing. Read more of this post
May 24, 2011
Often as designers, we forget that getting the customer in the door and in the dressing room is an important part of making the sell. From personal experience, I know this is true. New Balance didn’t want to chance it. So they invited magazine editors to truly try out the new spring collection. Read more of this post
May 7, 2011
At first glance, this looks like a huge retail warehouse where you could spend the entire day shopping, kind of like an upscale Ikea. In fact, it is actually Urban Outfitters’ corporate headquarters, Urban Inc. in Philadelphia. In my opinion, this makes it much more interesting and quite different from your normal retail warehouse. Read more of this post
April 10, 2011 1 Comment
Recently on a local exploring mission I encountered two radically different approaches to the retail medium. One, a treasure trove of found objects where the most rewarding discoveries come from not knowing what you’re looking for. The other, a meticulously organized creative playground for the minds of children and their parents. While both were certainly memorable they illustrated the drastically different mentality of two distinct groups of shoppers, people that believe great retail experiences come with hard work and dedication, and people that, well, want shopping to be easy.
March 31, 2011 1 Comment
In my never-ending quest for great (and travel appropriate) boots and only having disappointing retail experiences trying to find them, I finally had to turn to online sources – and frankly, I will never go back! Piperlime.com has won me over! While I knew I would love the boots – I had no idea the Brand experience would be so delightful. Read more of this post
January 19, 2011
The web continues to provide new avenues for a brand to connect with consumers. I recently stumbled upon The Anthropologist—Anthropologie’s latest web addition that removes itself from product and emotionally connects and inspires consumers with a variety of topics—photography, craft, artistry, etc.