April 10, 2011 1 Comment
Recently on a local exploring mission I encountered two radically different approaches to the retail medium. One, a treasure trove of found objects where the most rewarding discoveries come from not knowing what you’re looking for. The other, a meticulously organized creative playground for the minds of children and their parents. While both were certainly memorable they illustrated the drastically different mentality of two distinct groups of shoppers, people that believe great retail experiences come with hard work and dedication, and people that, well, want shopping to be easy.