Retail Revolution Or Fashionable Flop?
March 12, 2012 1 Comment
With the debut of NBC’s new primetime show Fashion Star airing tomorrow night (Tuesday March 13th, 9:30EST), I can’t help but wonder whether this will become a pivotal new phenomenon for retail or a very fashionable flop. The concept (if you haven’t seen one of the many ads NBC has been running) is a reality competition series which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue. The fate of the designers will rest in the hands of a featured buyer from each retailer – Caprice Willard for Macy’s, Nicole Christie for H&M and Terron Schaefer for Saks Fifth Avenue. The worlds of fashion, retail and entertainment have long been intertwined, but what’s unique about this show is that it marks the first time fashions seen on the runway will appear in stores the very next day. A very interesting concept and one that I personally believe could leverage the power of reality TV to drive consumers into retail stores. Read more of this post
