In our work, we often try to infuse our projects with the latest thinking in our industry. In the realm of hospitality, we have introduced regional character and elements of authenticity into every project we do. This idea that a hotel is a reflection of its place can be elusive – but what if the hotel IS the place? What if you can become part of the city – rather than just a visitor.
In Italy, this has happened. Hoteliers have created Albergo diffusos – diffused hotels – in small and midsized towns. The concept is that the rooms and public spaces are scattered throughout the village, yet all the amenities that you would expect from luxury accommodations are present.
Sextantio may be the ultimate expression of this idea. Nestled in an Italian Hilltop, this medieval town has reinvented itself as luxury lodging. The guest experience is absolutely unique, and the concept has caught on. Currently, there are at least 2 dozen Albergo Diffusos in Italy.
Beyond planning a great European vacation, how is this relevant? The concept does not need to be unique to Italy. Imagine an Albergo Diffuso in Brooklyn, or even Cincinnati’s Over The Rhine. Virtually any walkable district with dining and shopping nearby would be a candidate, and has the potential to create an unforgettable experience.