Steve Jobs Redefined Design

Steve Jobs’ masterful objects of desire are proof of the purchasing power of design. He made this world a more beautiful place and changed how we work, learn and communicate with each other, among other things. Fast Company examines what made him so great in this article, calling him a “user-experience savant”. This excerpt says it all: “A reporter who asked Jobs about the market research that went into the iPad was famously told, “None. It’s not the consumers’ job to know what they want. By the time you get it built, they’ll want something new.” Read more of this post

Midpoint Music Festivities Recapped

Cincinnati’s Over-the-Rhine neighborhood radiated with energy as the 10th annual Midpoint Music Festival hosted over 100 local and touring acts this past weekend. With 17 official stages and numerous unofficial events, the city experienced some amazing music and festivities over the 3-day occasion.

(above :: The Midpoint Midway, photo via http://www.eachnotesecure.com/)

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What Does Social Media Do for Hotels?

The folks here at FRCH are very proud to finally see the grand opening of the new Home2 suites. This is a project that has been near and dear to us since its inception almost 3 years ago. We have been excited to have been part of that process since the beginning, and continue to partner with Hilton to define this new brand.

Being a Facebook user, I was interested to see how Hilton’s new “hip and humble’ hotel brand would use social media as a marketing tool.

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Pur & Simple Retail Signage

Canadian furniture retailer Maison Corbeil implements stunningly simple signage elements that make the retail experience at moments feel like a day at the spa.

Utilizing internal lighting and simple typography—the integrated signage solutions are highly impactful without  overwhelming the space—and remind me of what I love about the branding of another successful furniture retailer Crate & Barrel.

All images  paprika.com

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