Brand Vernacular: A Louis Vuitton Case Study

October 9, 2012 by 3 Comments

I was pleasantly surprised to see that the latest Louis Vuitton Spring/Summer 2013 fashion show, which debuted in Paris last week, had left one significant guest off their VIP list: the signature LV logo. Under the tutelage of Creative Director Marc Jacobs, the show featured bold check patterns, artfully combined in a variety of scales and colors. Despite the fact that the iconic LV  stamp is nowhere to be found within this ready-to-wear collection, the careful craftsmanship and perfectly paired pieces are unmistakably Louis Vuitton. It speaks volumes of the brand’s distinct visual language and identity that even without the signature LV, the fashion stands on its own. Read more of this post

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Five Below

June 17, 2012 by 1 Comment

Check it out……..it’s really possible to create an impactful store environment on a tight budget.

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Creativity Practice

June 6, 2012 by 4 Comments

Sometimes when I feel like I’m experiencing imaginative stagnation – or if I’m just bored while waiting for the serving staff to deliver my meal – I search for a way to kick-start my creativity. My mother and I used to scribble on the back of paper place mats to give each other some doodle direction. We would turn the paper until we could see an image in the scribble, and then we would develop another place mat masterpiece. I later upgraded this practice to scribbling with watercolor paint because it allows me to better see where my artwork originated. I have since called this practice technique “Blobbing.” It is a great exercise to strengthen your visual mind, and to keep you keen on spontaneity. If you have ever spent some time lying in a field making shapes out of the clouds, then you will know exactly what to do. Read more of this post

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Graffiti Scene: Latin America

May 18, 2012 by 2 Comments

During my travels throughout Sao Paulo, Brazil, Beunos Aires, Argentina and San Juan, Peurto Rico I kept spotting amazing graffiti art sprinkled throughout the cities. Here is a look at some of my favorites I uncovered while exploring these vibrant cities:

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Signage Around Town: Over The Rhine Edition

May 14, 2012 by 4 Comments

Welcome to another historical tour of the city through the spectrum of hand-painted signage and advertising. This time we explore one of our most storied and culturally rich neighborhoods, Over The Rhine, located just north of downtown Cincinnati.

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Crate and Barrel

April 30, 2012 by 5 Comments

Crate and Barrel is the one store that makes me wish I could remove everything in my house and start over. (Except for my family, of course.) They are known for great merchandise displays, always presented as a story. Even ordinary goods, like white plates, can be assembled and coordinated in an eye-catching manner.These photos are from the Madison Avenue store in New York. They were shot in January, I’m sure the spring displays are even more appealing.

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California Retail: Trends and Details

March 30, 2012 by 2 Comments

On a recent journey to the west coast I saw some interesting trends in retail developments and some well thought out details. Above is Blends at The Lab in Costa Mesa where their stunning collection of limited edition sneakers is displayed “on ice” behind glass cooler doors.

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Bright Lights, 5th Avenue

March 28, 2012 by 3 Comments

Full of intensity and light, Uniqlo has opened a flagship store at 666 5th Ave. in New York. This store begins to beckon you from across the street, where second story window graphics flash behind  rotating mannequins.

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Street Art Inspiration

February 15, 2012 by 3 Comments

Those of us who have visual minds find that although we dream in color, there is one fact that is inherently black and white. We are cursed to picture things in our mind that we would rather not – but on the flip-side we are blessed to have the ability to envision a draft-worthy product before we even have the materials ready to sketch. Some visual-minded individuals, like Nikita Nomerz of Nizhny Novgorod, Russia, are blessed to see things that do not exist, and have the ability to bring them to life. Nomerz has brilliantly personified a collection of towers, dilapidated buildings, and deteriorating urban spaces by forcing us all to see what he sees. Read more of this post

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