May 20, 2011
Based out of Switzerland, the designers at Swatch have been continually innovative with their application of graphics to watches for nearly 30 years. I find their nod to pop culture and design quite intriguing. Their most successful designs contain references to transit maps, measuring tapes, sculptures, and Rubik’s cubes.
April 27, 2011
So what makes a hotel stay fun?
There are a lot of ways for a hotel to make your experience memorable. Sometimes, when we don’t take ourselves too seriously, we can elevate an experience and create something worth talking about. The Wildwood Inn is pretty overt (and part of my past life long before FRCH) – and may not be to everyone’s taste. However, fun can be accomplished in a variety of ways. Read more of this post
April 15, 2011 3 Comments
I was recently hipped to Puma’s new youth-targeted campaign celebrating the After Hours Athlete… and it’s so on-point! Read more of this post
April 14, 2011 1 Comment
New York City streets are filled with inspiration, so it shouldn’t have been a surprise when I saw an entire window filled with 1940′s sewing machines. I couldn’t resist and wandered inside All Saints, a clothing boutique. Read more of this post
March 14, 2011
Over the weekend I gave in to one of my biggest weaknesses: Chipotle burritos. As a long-time fan of the brand and its delicious (albeit addictive) food I knew exactly what to expect when I walked through the door and was ready to rattle off my order without glancing at the menu, when something behind the counter caught my eye. In place of the standard aluminum foil was a piece of shiny gold. At first I thought it might just be some kind of mistake, maybe they had run out of foil? But when I got to the cash wrap it became abundantly clear that as most Chipotle endeavors, this was a cleverly crafted brand statement “wrapped” up in a fun new marketing campaign. Read more of this post
March 3, 2011
It’s not often that one has the opportunity to mix their two biggest passions simultaneously. That is why it gives me the greatest pleasure to be FRCH’s campaign coordinator for ArtsWave this year, an opportunity that combines a strategic brand reinvention with the arts. As a strategist, I value brands that strive for greater consumer engagement, ones that have the courage to change, reinventing who they are in order to satisfy new audiences and broaden their mission. And as a member of the Cincinnati Symphony Orchestra’s Choir: The May Festival, I am a music lover and am extremely grateful to live in a city with such a vibrant arts community. An arts community, I might add, that would not exist without ArtsWave, the foundation formerly known as The Fine Arts Fund. Read more of this post
February 14, 2011
This year cupid has found the key to my heart, in the form of a new bridal boutique from the master’s of visual communication and storytelling: Anthropologie. BHLDN (pronounced “Beholden”) launched today after much anticipation. And so far the brand appears to be everything I hoped it would be and more. Read more of this post
February 4, 2011 1 Comment
Is the power of orange being diluted? For a color that used to stand strongly behind the construction industry, it is getting a lot of traction across multiple industries. The Brand that is currently using it in the boldest way is AT&T (or should I say the remnants of the Cingular merger). Read more of this post
January 31, 2011
When FRCH landed the tasty design gig to partner with A&W Canada, I was tickled with excitement at the opportunity to combine two of my more overt passions: delicious burgers and environmental design! Read more of this post
