Brand Perception From A Fresh Perspective
February 6, 2012 Leave a Comment
I had to share this video which captures a five year olds impressions of some of the biggest brand logos in the world today, courtesy of Adam Ladd.
Steve Jobs Redefined Design
October 6, 2011 5 Comments
Steve Jobs’ masterful objects of desire are proof of the purchasing power of design. He made this world a more beautiful place and changed how we work, learn and communicate with each other, among other things. Fast Company examines what made him so great in this article, calling him a “user-experience savant”. This excerpt says it all: “A reporter who asked Jobs about the market research that went into the iPad was famously told, “None. It’s not the consumers’ job to know what they want. By the time you get it built, they’ll want something new.” Read more of this post
Midpoint Music Festivities Recapped
September 30, 2011 Leave a Comment
Cincinnati’s Over-the-Rhine neighborhood radiated with energy as the 10th annual Midpoint Music Festival hosted over 100 local and touring acts this past weekend. With 17 official stages and numerous unofficial events, the city experienced some amazing music and festivities over the 3-day occasion.
(above :: The Midpoint Midway, photo via http://www.eachnotesecure.com/)
Croque Madame’s iPads Ready For Take-Off
September 28, 2011 Leave a Comment
On my most recent jaunt through New York’s JFK Airport, something new caught my eye. Immediately, I noticed patterned wall-covering accented with bright pink edging and ambient pendant lighting in Delta’s Terminal 2. From across the terminal the space immediately stood out to me as a pleasant place to sit and relax while waiting for a flight, then as I got closer I realized something even more unique. At each and every seat within this terminal area was an iPad2, equipped with outlets and USB ports (in an airport, that’s equivalent to striking gold!). Read more of this post
A Fresh New Update
August 12, 2011 2 Comments
Over the past few months, a few specialty brands have been making some changes to their U.S prototype stores, this past weekend, I took time to investigate what they’ve been up to…
Homewood’s Lewis the Duck!
June 14, 2011 Leave a Comment
Lewis the Duck is the mascot of Homewood Suites by Hilton. FRCH was asked to help develop a kids’ area and reading library in several locations around the country for underprivileged kids. Read more of this post
Retail Gets Personal
May 24, 2011 Leave a Comment
Often as designers, we forget that getting the customer in the door and in the dressing room is an important part of making the sell. From personal experience, I know this is true. New Balance didn’t want to chance it. So they invited magazine editors to truly try out the new spring collection. Read more of this post
Swatch
May 20, 2011 Leave a Comment
Based out of Switzerland, the designers at Swatch have been continually innovative with their application of graphics to watches for nearly 30 years. I find their nod to pop culture and design quite intriguing. Their most successful designs contain references to transit maps, measuring tapes, sculptures, and Rubik’s cubes.
Hotel Stays Should Be Fun!
April 27, 2011 Leave a Comment
So what makes a hotel stay fun?
There are a lot of ways for a hotel to make your experience memorable. Sometimes, when we don’t take ourselves too seriously, we can elevate an experience and create something worth talking about. The Wildwood Inn is pretty overt (and part of my past life long before FRCH) – and may not be to everyone’s taste. However, fun can be accomplished in a variety of ways. Read more of this post
Puma’s New Playing Field
April 15, 2011 3 Comments
I was recently hipped to Puma’s new youth-targeted campaign celebrating the After Hours Athlete… and it’s so on-point! Read more of this post
