September 30, 2013
The NFL is an $8 billion sports entertainment industry with over 185 million American customers … even with changing technology and constant controversies, how does the NFL brand stay so successful?
1st Down: Know Your Core Audience – As American As Apple Pie
The NFL sweats red, white & blue …they have strategically aligned themselves with partnerships like United Way, where for over 35 years owners, players and staff have been working to “strengthen America’s communities”. After 9/11, the NFL made the conscious decision to cancel all games, losing millions, but that small act of humility stayed true to the brand they wanted to portray. Since then, troop support has become ubiquitous with NFL games from military flyovers to actual pregame shows recorded from Bagram Airfield in Afghanistan. In addition, the largest sponsors of the NFL are some of America’s most iconic brands: Pepsi, Papa Johns, Visa, General Motors and Anheuser-Busch (soda, pizza, money, cars and beer … nothing more American). More so, the NFL practically owns Thanksgiving (arguably the most american holiday…) with its annual doubleheader, keeping guys out of the kitchen for over 90 years. Read more of this post