Happy Holidays 2012!
December 14, 2012 2 Comments
We wish you a Happy Holiday and colorful New Year full of creative inspiration.
Happy doodling!
-FRCH
Brand Vernacular: A Louis Vuitton Case Study
October 9, 2012 3 Comments
I was pleasantly surprised to see that the latest Louis Vuitton Spring/Summer 2013 fashion show, which debuted in Paris last week, had left one significant guest off their VIP list: the signature LV logo. Under the tutelage of Creative Director Marc Jacobs, the show featured bold check patterns, artfully combined in a variety of scales and colors. Despite the fact that the iconic LV stamp is nowhere to be found within this ready-to-wear collection, the careful craftsmanship and perfectly paired pieces are unmistakably Louis Vuitton. It speaks volumes of the brand’s distinct visual language and identity that even without the signature LV, the fashion stands on its own. Read more of this post
Louis Vuitton & Marc Jacobs Exhibit
July 26, 2012
On my recent trip to Paris, I was lucky enough to catch a special exhibit at Les Arts Decoratifs. Starting with a peek at the brand’s humble beginnings in 19th century Paris, the exhibit takes you on a journey through the eyes of its founder, Louis Vuitton Malletir, uncovering the history and evolution of the brand, right up until today, where you are immersed in the world of Artistic Director, Marc Jacobs and his vivid imagination.
Retail Revolution Or Fashionable Flop?
March 12, 2012 1 Comment
With the debut of NBC’s new primetime show Fashion Star airing tomorrow night (Tuesday March 13th, 9:30EST), I can’t help but wonder whether this will become a pivotal new phenomenon for retail or a very fashionable flop. The concept (if you haven’t seen one of the many ads NBC has been running) is a reality competition series which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue. The fate of the designers will rest in the hands of a featured buyer from each retailer – Caprice Willard for Macy’s, Nicole Christie for H&M and Terron Schaefer for Saks Fifth Avenue. The worlds of fashion, retail and entertainment have long been intertwined, but what’s unique about this show is that it marks the first time fashions seen on the runway will appear in stores the very next day. A very interesting concept and one that I personally believe could leverage the power of reality TV to drive consumers into retail stores. Read more of this post
Brand Perception From A Fresh Perspective
February 6, 2012
I had to share this video which captures a five year olds impressions of some of the biggest brand logos in the world today, courtesy of Adam Ladd.
Happy Holidays From FRCH
December 15, 2011
2011 has been a great year for us. We want to thank all of our incredible client partners, dedicated employees, friends and family who have contributed to our shared success. We raise our glasses to all of you and toast to a bubbly and bright 2012, Cheers!
FRCH Goes Glam For Its 43rd Birthday
November 16, 2011
It was a night full of music, dancing, art, celebration, laughter and photo ops. Dressed to impress, we headed to the beautiful Cincinnati Art Museum on Saturday night to celebrate 43 grand years dedicated to transforming the world through architecture, design, strategy and creativity.
Steve Jobs Redefined Design
October 6, 2011 5 Comments
Steve Jobs’ masterful objects of desire are proof of the purchasing power of design. He made this world a more beautiful place and changed how we work, learn and communicate with each other, among other things. Fast Company examines what made him so great in this article, calling him a “user-experience savant”. This excerpt says it all: “A reporter who asked Jobs about the market research that went into the iPad was famously told, “None. It’s not the consumers’ job to know what they want. By the time you get it built, they’ll want something new.” Read more of this post
Croque Madame’s iPads Ready For Take-Off
September 28, 2011
On my most recent jaunt through New York’s JFK Airport, something new caught my eye. Immediately, I noticed patterned wall-covering accented with bright pink edging and ambient pendant lighting in Delta’s Terminal 2. From across the terminal the space immediately stood out to me as a pleasant place to sit and relax while waiting for a flight, then as I got closer I realized something even more unique. At each and every seat within this terminal area was an iPad2, equipped with outlets and USB ports (in an airport, that’s equivalent to striking gold!). Read more of this post
Top 5 | FRCH Jams Of The Week
June 30, 2011 2 Comments
In honor of a true creative force in the design industry and a friend to us all – these Top 5 Jams are dedicated to the one and only Marty McCauley who will be moving onto a new adventure next week. We wish you nothing but the best. Read more of this post
