About

FRCH | Creative Fuel is an eclectic mix of thoughts, points of view and insights about the things that inspire the employees of FRCH Design Worldwide. Our contributors have a diverse range of interests and backgrounds. They work hard, play hard and are here to share their experiences with you!

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Barb Beeghly
Inspired by great visual and merchandise presentation and a passion for travel, Barb will wow us with some of her favorite retail experiences from around the world. Quick to record ideas with her smartphone camera, Barb always brings home great shots of the latest and greatest retail.

Tracy Bender
Tracy’s energy level is infectious, her genuine disposition and eternally optimistic personality make her an asset to our team. She’ll continually delight us with her insights into graphic, packaging and fashion design.

Lauren Farquhar
A recent transplant from New York City, Lauren has a quiet elegance and eye for detail. A true DIY-maven, Lauren shares her inspiration from the world of textile design including fabric patterns and prints, quilting and textiles artists.

Cristina Ferrari
Insightful about a range of topics, Cristina is our resident expert in consumer trends and brand strategy, as well as the Editor of Creative Fuel. She will keep us ahead of the curve with consumer insights, marketing strategies and under the radar brands. Cristina’s ability to immerse herself in any project, find any answer and general love of a good time make her an invaluable asset to our team!

Phillip Freer
Phillip’s passion for the dramatic is apparent in all areas of his life. An accomplished designer, illustrator and talented craftsman, his eye for detail and creativity come to life through DIY projects and renderings. Phillip will capture the magic of visualization and theme design as it relates to parks, retail and resorts.

Toby Harris
Originally from Indonesia, Toby shakes things up with his original ideas and funky approach to everything he works on, creates, cooks and wears. He’s found the perfect niche for himself, designing restaurants, cafes and QSRs. He’ll share with us his passion for food, flavor and restaurant design all served up in a way that only Toby can prepare.

Kate Kreimer
Kate is a recent retiree and a living legend of the FRCH family. We can confidently say that she is the only person we’ve ever met that has life figured out. With more ‘me time’ on her hands now, Kate has given in to her passions for food, wine and art and she’ll be sharing her broad range of interests and wisdom on topics ranging from gardening, to consumer insights, and anything else that strikes her fancy.

Jon Lewis

Wondering who tagged the columns in the FRCH lobby? Our resident graffiti artist is also
a talented engineer and band frontman who will share inspiration from the world of music and architecture.

Amanda Searfoss
Drawing inspiration from all things glamorous, Amanda joins our team to share insights from the world of fashion and retail. We look forward to Amanda’s passion for sophistication and eye for innovative brands bringing a sparkle to Creative Fuel.

Ben Williams

An Architectural Engineer by trade, Ben is more accurately described as a renaissance man. He recently illustrated a children's book and inspires us with his appreciation for art and quest for unconventional techniques. Fun fact: he shares a birthday with Dr. Suess. Coincidence? We think not.