Steve Jobs Redefined Design

Steve Jobs’ masterful objects of desire are proof of the purchasing power of design. He made this world a more beautiful place and changed how we work, learn and communicate with each other, among other things. Fast Company examines what made him so great in this article, calling him a “user-experience savant”. This excerpt says it all: “A reporter who asked Jobs about the market research that went into the iPad was famously told, “None. It’s not the consumers’ job to know what they want. By the time you get it built, they’ll want something new.”

On a personal note, his foresight into consumer needs, usability and the power of branding has been and will continue to be one of the most significant sources of inspiration in my career. He taught me to make mistakes and learn from them, then boldly dive head first into the future. Thank you for you passionate thirst for innovation.

5 Responses to Steve Jobs Redefined Design

  1. laurenfarquhar says:

    Thank you, Mr. Jobs, for having the vision and the
    “courage to follow your heart and intuition.”

    Thank you for continually risking failure in in your efforts to give us the products we didn’t even know we wanted. You have touched us all.

  2. Chrystal Roggenkamp says:

    I particularly love the quote about market research. “It’s not the consumers’ job to know what they want. By the time you get it built, they’ll want something new.” I whole heartedly agree with this statement. I think that it definitely applies to interiors as well as product design. If designers only listen to what their clients already know they want, we will never create anything truly meaningful. A great designer knows how to challenge the accepted and see possibilities that most people can’t fathom. It’s our job to help non-designers understand and visualize this.

    The success of apple under Steve Jobs showed the world the capabilities of design beyond making things “pretty”. Fields outside of design (business and science, for example) are now realizing that design thinking can push the boundaries of their own areas of expertise.

  3. Chrystal Roggenkamp says:

    Also, on a lighter note…my headphones broke and I had to walk to work today with no way to listen to my ipod. I swear, this made the start of my day less than awesome. Apple and it’s contribution are huge on the large scale, but I also like to remind myself of all the little ways that apple products make my day just a bit more enjoyable. It’s not about materialism, but rather the experience.

  4. cristinaferrari says:

    Chrystal, I completely agree that Apple under the direction of Steve Jobs helped to pave the way for other, even more utilitarian industries, to call on the power of design thinking to influence their products and brands. One example I found inspiring earlier this week was 3M. This article is an interview with their eccentric head of design, Mauro Porcini: http://www.fastcompany.com/design/2011/3m-mauro-porcini

  5. mikeotto says:

    A great read for more insight into his thought processes, business acumen and his legacy is Inside Steve’s Brain by Leander Kahney: http://www.cultofmac.com/insidestevesbrain/

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