Brands Just Wanna Have Fun
September 13, 2010
One of the most popular trends in the branding world right now is subversion – brands that write their own rules, don’t take themselves too seriously and dance to the beat of their own drum. When I think about it in the context of the post-recession consumer, this type of messaging makes sense and is a smart move for certain brands. The new consumer mindset is one that is adverse to contrived media messages, pragmatic and frankly, could use a pick-me-up!
Here are some of my favorite examples of how brands are using subversion, irreverence, or just sheer wit to reach out to consumers:
While this type of subversive brand messaging may not be applicable for all types of industries or brands (i.e. hospitals), providing this type of communication to a relevant audience has already proven to be successful. Both Toyota and Duluth Trading Co. attribute their increase in sales to these marketing campaigns.