En Plein Air

FRCH Creative Culture, En Plein Air
Just a few days before the start of Spring, the creative culture invited the firm into the lobby to immerse themselves in the sights, sounds and tastes of the upcoming season. Using the Pantone Spring Color Report as a guide, the group was inspired to create a vibrant color experience expressed through food, video, graphics and sculpture. Read more of this post

Museu Do Futebol

soccer_museum

The Museu Do Futebol in Sao Paulo, Brazil beautifully celebrates the history of Brazilian soccer, with special focus on the five FIFA World Cup wins. Housed in the grand old Pacaembu Stadium, there is a great deal of simple storytelling that goes beyond just the statistics of scores and teams. Visiting the museum really helps one to understand Brazil’s passion and pride for their sport. Read more of this post

Inspiration from São Paulo Brazil

FRCH-Brazil-Retail-InspirationRetail is alive in Brazil! During a recent trip we had fun exploring Brazil, including all types of retail and how they leverage their brand, architecture, visual merchandising and graphic style to create unique brand experiences. From upscale Brazilian retailers like Richards and OSKLEN to local Drugstores like Drogaria, as well as fun specialty brands like Havaianas, it’s great to take a closer look at the details as inspiration. It was also great to see some of FRCH’s work firsthand in São Paulo, like the Timberland store on Oscar Freire.  While designed several years ago, it still provides a strong brand experience today.

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Birchbox

Birchbox

I just signed up for Birchbox and I absolutely love it. I really enjoy receiving good mail, especially now that my magazine subscriptions are delivered digitally. The box is very well designed – everything is branded and the little details make the curated package feel like it really was especially prepared for me. All the products within it are very well designed too, making this a perfect package for a graphic designer to receive! Read more of this post

Confessions of a Millennial Shopper

millennial

Millennials are a strange beast and I’m allowed to say that because – technically – I am one. We’re the ones that ranked both Forever 21 and Target in the same top-20 brands “Love List” as Louis Vuitton and Chanel. Blasphemy! The same generation that voted in American Eagle’s Live Your Life campaign and then complained when the prettiest/skinniest contestants won. The same generation where 60% are willing to switch the brands they buy, if it means getting more benefits.  We want it all – authentic brands, on-trend messaging, social responsibility … all at a good value! Read more of this post

Happy New Year from FRCH!

 

Best wishes for a bright and promising New Year!

-FRCH

Inside Chanel

Inside Chanel

Last month, the FRCH Creative Culture Committee hosted a black and white event, inspired by the mini film series, “Inside Chanel.” the event aimed to inspire us as a creative culture and to start a conversation about a notable designer and the history behind her iconic brand. Read more of this post

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